首頁 » 品牌形象, 年報設計,林顯棋,紐約設計顧問,企業識別,平面設計,graphic design,紐約設
2013/04/20

The Step-by-Step Branding Process 品牌設計執行流程

Developing a brand strategy can be one of the most difficult steps in creating and establishing the uniqueness of the Corporate Identity and marketing plan process. It's often the one element that causes most businesses the biggest challenge, but it's a vital step in creating the company identity.

Strong brands require careful thought and planning, extensive research, specific definition, test-driving, astute execution and attentive maintenance. We've developed these comprehensive steps to ensure the success of the brand effort.














Your brand's attractiveness and uniqueness will be repeatedly communicated, through multiple ways with frequency and consistency throughout the entire campaign to reassure enduring success of your business.

下截中文品牌設計執行流程說明 http://newyorkdesign.com.tw/brand_process.pdf








繼續閱讀
2013/04/16

品牌設計、品牌形象的建立程序

品牌設計、品牌形象的建立與執行作業上,主要透過分層的作業步驟作為建立的程序。透過執行作業步驟圖表,可讓大家了解品牌設計、品牌形象的建立程序與環節。

從診斷評估... 市調的前置作業,分析品牌的營運訴求、企業優勢、市場環境、商品特點與目標族群等並擬定品牌發展建議。繼而打造品牌內涵與本質協助企業主制定品牌願景、品牌標語、品牌文化與價值、品牌承諾與支援、品牌定位擬定策略等設計風格與方向...

The Step-by-Step Branding Process
Strong brands require careful thought and planning, extensive research, specific definition, test-driving, and maintenance. We've developed these comprehensive steps to ensure the success of brand effort.
 












http://www.newyorkdesign.com.tw/blog.html

繼續閱讀
2013/02/12

點閱率排名在前5% - 紐約設計顧問 Linkedin's Profile

Michael LAMSON 紐約設計顧問 Linkedin Profile 被選為台灣區前5%點閱率最高的商务用戶之一。 Linkedin 是全球最大商業客户導向的社交網路服務网站。
















Michael LAMSON LinkedIn professional profile is one of the top 5% most viewed LinkedIn profiles for 2012 in Taiwan. LinkedIn now reached a new milestone: 200 million members.
紐約設計顧問公司: http://www.newyorkdesign.com.tw/blog.html
Linkedin Profile: http://www.linkedin.com/in/lamson

繼續閱讀
2012/09/06

建邦顧問股份有限公司 - 企業標緻基本識別系統

Champion Consulting Group, Inc. is a corporate venture capital and business investment consulting group based in Taiwan. They help organizations communicate better through invention, innovation and help them embed their strategies and increase values.
 
We created a brand with impact, personality and professional that clearly sets 'C': making Champion's apart from the competition.

http://www.behance.net/new_york_design/frame/5014825














































繼續閱讀
2012/08/14

紐約設計顧問公司全新推出雲端作品集

紐約設計顧問作品爲方便客戶對品牌和平面設計的需求…讓客戶在任何時間地點使用電腦,平版電腦或智慧型手機 … 掃描 QR Code 應用程式標誌即時閱讀….

   

繼續閱讀
2012/07/15

紐約設計顧問公司 設計作品再度獲得業界肯定...

紐約設計顧問公司 獲美國著名設計書籍出版商 Davis E. Carter 青睞,刊載紐約設計顧問公司 之設計作品,其中包括 遠東國際商業銀行及深圳騰富科技電子企業識別設計。該書籍並成為其公司歷史性的第一本數位電子書,成為雲端化的一份。


另 遠東國際商業銀行的設計,更在美國一知名出版集團 Crescent Hill Publication 所出版的 Damn Good Design 一書,被納入為該最佳創意示範及設計心得文章之一。

好事成雙,深圳騰富科技電子獲 Desigg.com 獲選為全球30+最有創意的企業識別設計之一。








      " 不論是成立新品牌或是品牌重建,在初期,不僅只是着重創意、構思,或眼前市場的需求而已。 一個成功的品牌設計,除了設計的叫座外,它應該有持續性的執行和實施的功能… "  紐約設計總監 林顯棋說...




繼續閱讀
2012/04/24

运时通(中国)家具有限公司/ 运时通家具集团, 造就品牌設計差別優勢,提高品牌競爭力 — 紐約設計顧問案例示範

什麼樣的品牌是最具有競爭力優勢的品牌企業應該創造一什麼樣的品牌如何創造樣的品牌

品牌創造戰略完整地表達了企業品牌創造的任務目標以及為實現目標而採取基本政策。競爭優勢是市場中企業績效核心品牌經營的目的無非藉助品牌取競爭優勢...

运时通()家具有限公司/运时通家具集 http://www.behance.net/gallery/-/822548

 


繼續閱讀
2012/02/26

元太科技工業簽約委託紐約設計顧問 設計九拾九年度 元太科技公司年報

合約案包括中文及英文版的年報設計製作。「這是本公司多年來第一次委用專業設計顧問進行… 經過評估作業 我們決定委託紐約設計顧問公司執行,是據他們的過去客戶經驗設計案例及其設計概念。」 元太科技工業財務長張聲華表示。

[...]  http://newyorkdesign-sym.blogspot.com/


繼續閱讀
2012/02/26

年報設計 - 諺語有云:一幅畫勝過千言萬語

諺語有云:一幅畫勝過千言萬語
年報是企業一年一度最直接、最全面地跟投資者溝通的渠道 , 封面的創意與設計理念… 勝過千言萬語… 另加上相關的內頁設計編排, 正是兩全其美...


Chinese Proverb: "One Picture Is Worth Ten Thousand Words."
A good designed Corporate Annual Report can convey what might take many words to express how well your company has been doing throughout the preceding year… "Just the cover designed shows reader at one glance what might be spread over many pages of good reports in a book." 

[..]  http://www.behance.net/gallery/aa-aa-aaeaa-cceeea-ANNUAL-REPORT/990515

 


繼續閱讀
2011/12/05

紐約設計顧問又一創意作品再度獲選刊載在 David E. Carter 明年出版的; 企業形象規劃設計/ Bright

遠東國際商業銀行 Far Eastern Int’l Bank (Brand/Rebrand, CIS) and 騰富科技 CFP Technology Corp (Corporate Identity Systems) both work had been selected to appeared and published on David E. Carter - Bright Book Series : Logo 1. The book is set for release early next year. David Carter is a writer who considered an expert on Graphic Design, logo, and corporate branding and the 'pioneer' of trademark and logo books. He had written over hundred books in the field and his books are distributed in as many as 120 countries and used in college classes in more than 20-countries.To view New York Design Portfolio:

1. 紐約設計顧問服務項目: http://www.behance.net/newyorkdesign

2. 紐約設計顧問案例示範: http://www.behance.net/new_york_design/frame

3. 紐約設計顧問客戶薦言:http://www.newyorkdesign.com.tw/test.html


繼續閱讀
2011/10/07

紐約設計顧問–客戶推薦及薦言分享

以客戶對我們的創意及最後的作品回饋意見作為曰後對客戶的服務測量標準[…]

http://www.newyorkdesign.com.tw/test.html


繼續閱讀
2011/08/30

騰富科技委託紐約設計顧問專業執行 -- 全新的騰富科技企業識別系統展現科技創新、創意無窮...

騰富科技股份有限公司董事長錢逸森曰前宣佈啟用了嶄新的企業識別系統/CIS,新的公司形象既科技創新、穩健、外圓內方。 另新的企業 Tagline “Computing For People” 概念著勇於追夢、創意無窮。“這次企業識別設計經過數月的徵詢調查設計的籌備及進行。我們感謝紐約設計顧問團隊的協助下理解我們的需求和期望達成目標。我們很自豪地介紹騰富科技全新的標誌。”董事長錢逸森繼續説。CFP Technology Corp. announced the launch of a new corporate identity. CFPT mainly engaged in science and technology in measurement biotechnology, micro-controller, communications and voice compression… According to CFPT Chairman John Chien, the new corporate identity is both refreshing and contemporary. Our new tagline - ‘Computing For People’ - is certainly fitting of our desire to move in tandem with the industry. It is an integral part of the overall appearance of the new CFPT - the one that innovation & invention in the 21st century.” Said John. The new corporate identity is the result of many months of work and was designed and created form New York Design. The leading brand and design consultant in Taiwan http://www.newyorkdesign.com.tw
繼續閱讀
2011/06/21

馬心瑜小姐離職聲明啟事-紐約設計顧問業務代表

紐約設計顧問 - 本公司員工馬心瑜小姐 (Emily Ma) 己於2011年一月一曰離職,其在外一切業務活動皆屬個人行為,均與本公司無關,馬心瑜小姐今後不能以本公司的名義代表本公司行使任何職權,或是任何對本公司構成約束的行為。感謝客戶一如既往支持本公司工作!
繼續閱讀
2011/05/18

平面設計顧問公司 VS 平面設計顧問工作室 Graphic Design Agencies versus Indepen

Finding an experienced graphic design agency or designer most suitable to your needs can be a frustrating and time-consuming task. One should be aware of a number of crucial differences between graphic design agencies and independent design workshops. Working with a graphic design agency, rather than an independent design workshop, at first may appear to offer many benefits, but actually there can be some problems too. Below is a summary outlining the advantages of each…................... Benefits of working with a graphic design agency1. One stop solution which make the process more convenient. - A long list of prestigious, trustworthy clients as references to assure you the quality of work you will receive. 2. Agencies offer a much broader skill set than what any independent workshop can offer.- Agencies usually have a group of designers collaborating on ideas, offering a broad range of outcomes. 3. Agencies are well versed in dealing with large accounts. 4. You are not reliant on just one individual for the successful completion of your project. - Agencies provide better credibility and reliability, yet you have to pay a lot more. 5. Agencies are more capable in handling larger projects.
繼續閱讀
2011/05/14

成功的品牌設計應具持續性的執行和實施的功能

"不論是成立新品牌或是品牌重建,在初期,不僅只是創意、構思,或眼前市場的需求而已。 一個成功的品牌設計,除了設計的叫座外,它應該有持續性的執行和實施的功能…" 林顯棋示。

"A branding program is more than a collection of well-designed pieces. It is an ongoing exercise in variation on the theme and implementation…" said Michael Lamson.


繼續閱讀
2011/05/06

紐約設計顧問全新推出2011設計作品集及設計案例分享

2011設計作品集及設計案例分享; 這次新書發表共推出線上五冊包括: 文書用品-企業識別, 商標-企業識別, 設計作品案例,公司 / 企業年報 , 綱頁設計/結構策略… 日後將繼續推出: 企業識別重建/重建系統, 包裝設計, 電子互動年報, 品牌創建, 品牌策略, 商品/企業命名等作品…[…]http://www.behance.net/newyorkdesign

New York Design launch the new edition of 2011 Design Portfolio... We showcase the works we have created for our clients over the yrars... The new portfolio included: Stationery Systems, Logo Design, Case Review, Annual Report & Literature and Rebranding... Please note that the all work is only shown for demonstration purpose and may not be used in any personal or commercial way. Copyright belongs to New York Design and respective Client.


繼續閱讀
2011/05/02

日揚科技特委託紐約設計顧問設計全新中英文版上海廠簡介提升專業品牌形象

日揚科技股份有限公司因應中國大陸龐大商機,日揚上海公司簡介委託紐約設計公司編輯及設計,提升日揚科技專業品牌形象...

[...]http://issuu.com/new.york.design/docs/htc_china


繼續閱讀
2011/05/01

達豐公關顧問委託紐約設計顧問重建及更新 COMPASSPR’S 企業識別

達豐公關顧問委託紐約設計顧問重建 COMPASSPR’S 企業識別,全新的企業識別系統,將為達豐公關帶來嶄新面貌及更提升之品牌價值,迎向未來更艱鉅的市場挑戰…

[…]http://www.behance.net/new_york_design/frame/820662

Growing competition and affiliation drives Compass Public Relations to a brand makeover... Compass Public Relations signed a contract agreement with New York Design for brand makeover of CompassPR identity. The graphic extension from the original Compass’s logo, we simplify the existing graphic and makeover with a more easy-to-identifier yet retains the overall essence… the new Compass Public Relations identity combine with form and colour featuring freshness and stability. It expresses a brand that is positive, proactive and progressive…


繼續閱讀
2011/04/28

遠東國際商業銀行,1991年全新企業識別。2010年重建企業識別...

遠東國際商業銀行自1991年以全新識別系統出發 ,象徵遠東商銀追求創新夢想、挑戰未來…2010年重建遠東國際商業銀行企業識別為遠東商銀帶來嶄新面貌及更提升之品牌價值,迎向未來更艱鉅的全球市場挑戰… 紐約設計顧問公司設計總監林顯棋表示:「我們與遠東集團有長期的合作關係,18年前我們為遠東商銀設計第一個企業識別。這次金融企業識別重整及重建,在我們30年服務的作業裡為第一宗,它展示了紐約設計顧問的專業創意能力,並提供客戶完整及多元化的品牌策略及設計服務。」

[…]http://www.behance.net/new_york_design/frame/778265

 


繼續閱讀
1