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2019/08/27

Introduction to Business Management: Economics , NCTU GMBA

 Introduction to Business Management: Economics

GMBA, National Chiao Tung University

Professor Jin-Li Hu

108學年度 第1學期 企業管理概論:經濟學
 Introduction to Business Management: Economics
課程綱要
課程名稱:
(中文)企業管理概論:經濟學
(英文)Introduction to Business Management: Economics
開課單位: 企管學程 
永久課號: MBA5027
授課教師:
胡均立
學分數: 2.00 必/選修: 選修 開課年級: *
先修科目或先備能力:
 
課程概述與目標:
Course Description
This course explores the use of economics as analytical tools for understanding and analyzing business problems and for supporting business decision-making.
Target to complete the course in 12 weeks, by extending class to 3 hours on each class.
Objectives/Goals
Students in this course shall:
 Learn how to use economics to think critically about real world issues.
 Apply economic analysis tools for the areas of marketing, financial and managerial accounting, corporate finance, and applied operations management.


 
教科書(請註明書名、作者、出版社、出版年等資訊): Principles of Economics, BC Open Textbooks.  Free to download at:  https://opentextbc.ca/principlesofeconomics/
           
課程大網 分配時數 備註
單元主題 內容綱要 講授 示範 習作 其他
Elasticity ■ Demand Elasticity
■ Demand Elasticity and Pricing
■ Demand Analysis
■ Supply Elasticity
9        
Consumer’s Choice ■ Choice under Constraints
■ Utility Maximization


 
3        
Cost and Industry Structure ■ Short Run v. Long Run
■ Fixed Cost, Variable Cost, Total Cost, Average Cost
■ Total Revenue, Average Revenue, Marginal Revenue
■ Perfect Competition
■ Monopoly


 
9        
Demand and Supply ■ Introduction
■ Choice in a World of Scarcity
■ Demand Analysis
■ Supply Analysis
■ Market Equilibrium
■ Surplus Analysis
15        
教學要點概述:
1.學期作業、考試、評量

Assessment
Attendance 30 %
Homework 50 %
Comprehensive Final Exam 20 %
Total 100 %


2.教學方法及教學相關配合事項(如助教、網站或圖書及資料庫等)
 
師生晤談 排定時間 地點 聯絡方式
1 Hour at Noon before the Class MB202 jinlihu@mail.nctu.edu.tw
每週進度表
週次 上課日期 課程進度、內容、主題
1 9/11 •      Course Introduction
• What Is Economics, and Why Is It Important?
• Microeconomics and Macroeconomics
2 9/18 •      How Individuals Make Choices Based on Their Budget Constraint
• The Production Possibilities Frontier and Social Choices
•      Introduction to Demand and Supply
3 9/25 •      Demand, Supply, and Equilibrium in Markets for Goods and Services
• Shifts in Demand and Supply for Goods and Services
• Homework Assignment #1
4 10/2 •      Consumer Surplus
• Producer Surplus
• Social Surplus
5 10/23 •      Application to the Goods Market
•Application to Foreign Exchange Market
• Homework Assignment #2
6 10/16 •      Demand Elasticity
• Demand Elasticity and Pricing
• Demand Elasticity and Revenue
7 10/23 •      Application to the Agricultural Product Market
• Application to Drug Control
• Supply Elasticity
• Homework Assignment #3
8 10/30 •      Choice under Constraints
•Utility Maximization
•Short run v. Long run in Economics
9 11/6 •      Total Revenue, Average Revenue, Marginal Revenue
•Fixed Cost, Variable Cost, Total Cost, Average Cost
• Homework Assignment #4
10 11/13 •      Profit Maximization
11 11/20 •      Perfect Competition
•Monopoly
12 11/27 Comprehensive Final Exam
備註:
1.請遵守知慧財產權觀念及勿使用不法影印教科書。
2.其他欄包含參訪、專題演講等活動。
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