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2012/09/19

『研究方法』課程大綱

國立交通大學 經營管理研究所

研究方法 課程大綱

任課老師:胡均立

Syllabus and Course Description
Fall Semester of the Academic Year of 2013
Course Title:研究方法

Department/Institute:Institute of Business and Management
Research Methods
Permanent Course: IBM 6023
Instructor: Jin-Li Hu
Credits: 3
Required/Elective: Elective
Year of Students (for undergraduate courses): Graduate Courses
Required competence or courses that must be previously taken by students: Statistics


Course Descriptions and Objectives:
The objective of the course is to introduce the nature and design of management research.  Emphases are also on the methods of data collection and analysis, and implementation procedure.
Textbooks (please specify titles, authors, publishers and year of publication) 

Zikmund, Babin, Carr, Griffin, Business Research Methods, 9th edition, South-Western, 2013.
 

    
Description of Course Details:
1.      Homework and Assignments:
2.      Exams and Quizzes:
3.      Evaluation and Grading Policy: Class attendance and in-class discussion (20%), Homework (30), midterm proposal (10%), oral presentation (20%), and term paper (20%)
4.      Pedagogy and other supplementary information (websites, TAs, handouts and/or databases):  E-mail:
jinlihu@yahoo.com
5.      URL: http://jinlihu.tripod.com
6. Office Hours:  Tuesday 15:30-17:00D11


Contents/Topics
1 Research in Business, Ethics in Business Research 
2 Thinking Like a Researcher, The Research Process: An Overview 
3 Clarifying the Research Question through Secondary Data and Exploration
4 Research Design: An Overview 
5 Qualitative Research 
6 Observation Studies
7 Experiments, Surveys
8 Midterm Proposal
9 Measurement, Measurement Scales 
10 Questionnaires and Instruments 
11 Sampling
12 Data Preparation and Description 
13 Exploring, Displaying, and Examining Data 
14 Hypothesis Testing 
15 Measures of Association 
16 Multivariate Analysis: An Overview 
17 Presenting Insights and Findings: Written Reports 
18 Presenting Insights and Findings: Oral Presentations 

Remarks:
1. Inclusive of visiting institutes/organizations outside the NCTU or other academic events.
2. Please adhere to pertinent regulations/laws on intellectual property rights. Do not use pirated textbooks.


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