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2012/02/14

Managerial Economics - NCTU GMBA

Managerial Economics  管理經濟

Instructor:  Professor Jin-Li Hu 胡均立

國立交通大學 GMBA 課程 (Hsinchu Campus AB101)

Syllabus and Course Description
Spring Semester of the Academic Year of 2015
 
Course Title:(Chinese) 管理經濟
Department/
Institute
GMBA
(English) Managerial Economics
Permanent Course ID
MBA5214
Instructor:  Jin-Li Hu 胡均立
Credits
3
Required/Elective
Required
Year of Students (for undergraduate courses)
 
Required competence or courses that must be previously taken by students:
The background in calculus would be helpful.
Course Descriptions and Objectives:
 
Course Description
This course introduces students to managerial economics, the application of microeconomic theory to business decision-making required of all MBA students.  This course covers the broad principles of microeconomics that underlie and affect all business decisions and development of the tools of game theory.  The application of those tools is also covered which has become an important tool for managers and consultants in analyzing and implementing tactical as well as strategic actions.
Objectives/Goals
Students in this course shall:
  • Develop a thorough understanding of microeconomic and macroeconomic theory, and its applications to managerial problems
  • Develop skills in the use of quantitative methods for the analysis of managerial decisions
  • Develop an appreciation for the different strategies that can be pursued in different competitive circumstances in order to gain a competitive advantage
  • Increase understanding in international issues and technological change using real-world examples and cases
 
Textbooks (please specify titles, authors, publishers and year of publication)
  Textbook:
  Economics for Managers, 13th edition, James McGuigan, R. Charles Moyer, Frederick H. deB. Harris, Cengage South-Western, 2014, ISBN : 0538470380.
 
Description of Course Details:
 
Assessment
Homework
30%
Midterm Exam
20%
Final Exam
25%
Attendance
25%
Total
100 %
 

 


 
Week
Date
Contents/Topic
1
2/25
Chapter 1. Introduction and Goals of the Firm
2
2/25
Chapter 2. Fundamental Economic Concepts
3
3/4
Chapter 3. Demand Analysis
4
3/11
Chapter 4. Estimating Demand
5
3/18
Chapter 7. Production Economics
6
3/25
Chapter 8. Cost Analysis
7
4/1
Chapter 8. Cost Analysis

 
8
4/8
Chapter 10. Prices, Output, and Strategy: Pure and Monopolistic Competition
9
4/15
Midterm Exam
10
4/22
Chapter 10. Prices, Output, and Strategy: Pure and Monopolistic Competition
11
4/29
Chapter 11. Price and Output Determination: Monopoly and Dominant Firms
12
5/6
Chapter 12. Price and Output Determination: Oligopoly
13
5/13
Chapter 13. Best Practice Tactics: Game Theory
14
5/20
Chapter 13. Best Practice Tactics: Game Theory
15 5/27
Chapter 14. Pricing Techniques and Analysis
16 6/3 Chapter 15. Contracting, Governance, and Organizational Form
17 6/10 Final Exam - ITI requires that the course ends before 6/15.

 



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