Maggie, a 50-year-old widow - still faithful to her dead husband, desperately needs some money to pay for a medical treatment for her ill grandson. After several unfruitful attempts to find a job, Maggie finds herself roaming the streets of London Soho. Her eye is caught by a small poster in the window of a 'shop' called "Sexy World" which reads: "Hostess wanted". Too desperate and lost to realize what she does she enters. Micky, the owner, is embarrassed at first, but intrigued by Maggie, he decides to have fun and offers her the job. Under the pseudonym of Irina Palm, Maggie courageously gets to know her first anonymous customers. Micky observes his recruit. Maggie, who applies herself in order to keep her job, fascinates him. When she does something, she makes sure she does it well.