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2014/07/13

The Origin of Business Competitive Power

--The Innovating competition strategy Complex--

Everybody tell you that enterprises will not always sustainable with your old style business model. The only way of winning competition is innovation.

But there is nobody tells you what innovation you could to do? Where is the direction of innovation? Some management consultant co. represents foreign "Methodology tools for innovation". They only teach you the basic methods and tools. They cannot tell you "what innovation you should create?" and "where is your road to go?"

Any thing that they told in classroom is not new. Any thing you learned in classroom had been opened widely already. If you are smart enough to follow your competitor's new action closely, you are always to be a follower. You will never be superior to your competitor.

According to client's core ability, Advancefrontier Innovation Consultant Lab. (AFI) will help client's R&D team to create her own tailor-made innovation. AFI consultant Lab. co-operate with client's R&D team act as a special project team that will not conflict with or overlap client's R&D team.

Why AFI consultants Lab. can tailor-made client's innovation? Why AFI consultant Lab. can tell client what innovation direction to do? Let us tell you our secret weapon --- The practice of "Innovating competition strategy complex".

The innovation will not drop from the sky, and will not come from a flash of lighting. To avoid any risk unexpected, the tailor-made innovation is based on client's core capacity or technique level. The tailor-made innovation also is based on client's feasible goal.

First of all, we adopted following strategy masters' knowledge to build our strategy complex:

What are the competition advantages?
Michael E. Porter、大前研一Kenichi Ohmae、Treacy & Wiersema、Hope

Where are the innovation territories?
Betz、Abernathy & Clark、Frankel、Schumann、Marquis

After integrated above great master’s theory and teaching, AFI consultant Lab. provides client a structure of "Innovating competition strategy complex". With the strategy complex, and working tighter with client's R&D team, we can easily find out customized powerful innovation for you.

Structure Core--- strategy complex

AFI Consultant Lab. will find out your company's core strategic advantage and your company's possible innovation territory. AFI Consultant Lab. will co-operate with your R&D team to derive out the most feasible and competitive innovation strategy. AFI Consultant Lab. will derive out the most diversified strategy complex for your co. The strategy complex will make your innovation one by one successively. It will make your competitor always act as a follower or imitator. They always doubt what your next innovation will launch. They even don't know what innovation you created and where the innovation applied for.

Please see the following diagram of "The Origin of Business Competitive Power"
image001.gif

Preliminary research

Before finding out your company's core strategic advantage and your company's possible innovation territory, you have to make a thoroughly preliminary competition environment research, include: your customer's real demand, your technology level, and your competitor's actions.

It is very hard to real understand your customers' demand. For example, more then 100 years ago, many high-end consumers bought 2 or 4 horses carriage. The old Ford realized most of them wanted "high speed carriage" not "luxurious carriage". The old Ford discarded "hand-made model" automobile. Old Ford invented "Mass Production Line model" automobile. He dropped the price of automobile to close to the price of a luxurious carriage. He developed huge automobile market and created human's new civilization.

If old Ford launched a marketing research, he would never derive out the demand of "Automobile". At that time, automobile is only the big toy for rich men or technology freaks. Automobile neither entered common people's everyday life nor people's brain. Old Ford indeed knows people's demand on automobile.

They said that Mr. Jobs never launched a marketing research. Before Jobs created iPod, there are only 10 to 30 songs in a walkman machine in the market. At that time, it is impossible to derive a demand on machine to play 2000 songs out from a marketing research. Only Jobs realized that peoples desire all songs at home computer portable with him.

A carpenter buys a drill machine. He is caring about "hole" not machine. He is caring about hole's precision, diameter, etc. His real demand is a hole.

 Execution

We know that any thing they teaching in classroom is not new. Any thing you learned in classroom had been opened widely already. Innovation must be created inside of enterprise.

Innovation is absolutely not occurring at a flash of light. Innovation must be created with innovator's professional physical knowledge integration and long time business running experience accumulation and the wisdom of industries trend foresight.

Innovation = Knowledge Integration + Business Experience & Judgments + Trend Foresight

The above diagram of "The Origin of Business Competitive Power" has just shown decomposition of "Knowledge Integration". The second "Business Experience & Judgments" and third "Trend Foresight" will heavily depend on innovator's personal experience and wisdom. So, innovation must be created internal of enterprise.

We, Advancefrontier Innovation Consultant Lab. (AFI), are expert on business innovation research & analysis and have very strong power of variant type horizontal logical deductive/inductive reasoning capacity to help creating client's own innovation. According to client's core competition capacity and technology intelligence, we may help client's R&D team to tailor-made innovation in client's organization internally.

Advancefrontier Innovation Consultant Lab. (AFI) is like a transparent miracle bell. Welcome you knock our bell. You knock your "problem", AFI reply you "innovative solution", and show your transparent road of future.

Advancefrontier Innovation Consultant Lab. (AFI)
Service innovation, Product innovation, Process innovation, Function innovation, Patent avoiding innovation,
Tel: 886-2-29261202, Fax: 886-2-29211123, email: georgewth@marketing168.com



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